Read our detailed lesson on combining audiences here.
You also can't use Mailchimp's Combine Audiences tool to merge an audience for which you have sent a campaign in the last 7 days. The process can be a little tricky, especially if you have a lot of contacts in both audiences. If you've got more than one audience and realise you only need one - don't panic! It's possible to merge two audiences together.Here are some pro tips for working with Audiences But think carefully before you go that route. There are some business scenarios where multiple audiences are appropriate. You know how annoyed you get when unsubscribe from a company's mailing audience, but the emails keep coming? Don't be that business.įinally, every business is different. Reason three to use just one audience is that when someone is in two audiences, they have to unsubscribe separately from each audience. You can't! You have to send a separate email to both audiences. If everyone was in the same audience, this would be a piece of cake. Let's say you want to send an email campaign to everyone who is both a Dog Lover and a Cat Lover. Imagine you have two audiences - Dog Lovers and Cat Lovers.
#Clean email list in mailchimp free#
So, if you have two audiences of 1500 contacts, but 200 of those contacts are in both audiences, then you're paying for them twice (or, if you're on the free plan, you'll hit the free plan limit earlier than you need to).Īnother reason not to use multiple audiences is that it makes segmentation and marketing automation with Mailchimp a lot harder. Otherwise, you risk sending the same email to somebody twice.Ī good reason not to use multiple audiences is that Mailchimp counts contacts in each audience separately. But if you have any cross-over at all between your audiences, you should consider merging them into one audience.
One good reason to use multiple audiences is where you have two or more completely separate groups of contacts, and you will always send different emails to each audience. If you think that segmenting your subscribers is best done through multiple audiences, then think again! However, the fact that you can have multiple audiences doesn't necessarily mean that you should. Mailchimp requires you to have at least one audience and, depending on your Mailchimp plan, you can have more than one. In Mailchimp, your contacts are stored in something called an Audience (also known as a list). You're using Audiences when you should be using Groups Here are three things that I frequently come across where Mailchimp users are "doing it wrong". Yet there are many things they could be doing to use Mailchimp more effectively. and breath a sigh of relief when they press the Send button. They muddle their way through the process of setting up an email. However, over the 10 years I've been working with my customers to help them use and deploy Mailchimp, I have frequently met people who aren't using it as effectively as they could be. It's easy to use, it's free if your list has fewer than 2000 contacts, and packs in a lot of awesome features, even if you're on the free plan. Mailchimp is a hugely popular email marketing platform, and for good reason.
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